Market Research

Allied Consultants offers clients customised research, assisting in the evaluation of strategy options that arise in building a truly customer oriented operation – whether in a social or a commercial context. Such services comprise:

Consumer research, exemplified by product & service concept testing, new product development, test market simulation, usage and attitudes research (products and services), advertising tracking, price challenging, brand loyalty, and package challenging among others;

Consumer behaviour observation enabling customers to monitor purchasing decisions and attitudes among consumers towards products/services in response to competitor and/or retailer strategies. Such research enables marketers to augment their understanding about offerings whilst effectively targeting users by relating to their emerging needs and uses;

Retail auditing, enabling customers to evaluate the developments in retail channels pertaining to channel category sizing, retail throughput and shares by product category and brands. Our approaches involve ad hoc one-off snapshot evaluations or continued tracking, enabling time series comparisons pertaining to category/brand share trends;

Industry intelligence & corporate due diligence built through the collation of data about corporates from public and private sources, enabling our customers to make effective decisions pertaining to competitors, distributors, suppliers, potential alliance partners or merger/acquisition targets. Such information may relate to market shares, corporate reputation measurement, financial information, fiscal performance, supplier & customer relationships;

Industry analysis & best practice benchmarking, through the collation of information about products and corporates from public and private sources, enabling our customer to make effective strategy decisions about operations and processes. Our approaches relate to industry volumes and performance, competitive forces and expected industry developments, key player features (financial performance, corporate reputation, markets and brands, best practice characteristics).

Allied Consultants provide clients with added-value solutions on top of the usual data collation and analysis by interpreting statistical or qualitative information and drawing up recommendations pertained appropriate to the client in augmenting the levels of business. All field research and ensuing analysis/reporting is conducted in accordance with the requirements set out in Code of Marketing & Social Research Practice of ESOMAR of which Allied Consultants is a Member.

Allied Consultants Ltd.
The Penthouse
Sean Building
Psaila Street
Birkirkara BKR 9078
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