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As members of ESOMAR, we provide qualitative and quantitative research
to our clients following a strict code of standards. Since our start of
operations we provided clients with valued knowledge on product
development, usage and attitudes prevailing among target consumers. We
have tracked the effectiveness of the organisation's communications in
media, and assisted marketers in optimising prices for their offerings.
We gauged consumers' loyalty to our clients' brands and enabled
marketers to earn more value from their marketing strategies.
In providing these insights we have left no research approach untapped. We have built knowledge from interviews using face-to-face, telephone or web-enabled approaches, supported by our state-of-the-art computer interfaces, helping us collect information with reduced timing and cost. We built attitude and value understanding among audiences and consumers through in-depth interviews, focus group discussions as well as mystery shopper/guest or customer observation. In all these approaches we developed research questionaires and instruments entirely from an acute understanding of our customers' requirements, using in many instances world class methodologies as developed by GfK Custom Research, our international partners.
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